Virgin Healthzone concept
Client:
Virgin Life Care
Date:
2010
Position:
Senior designer at ...XYZ Design
Roles:
Concept design
Virgin Life Care required an updated approach to their Healthzone body analytics booth, which was part of Virgin's offering inside Virgin Active gyms. The original Health Zone was a large, complicated structure, prone to regular hardware problems requiring constant maintenance and could only accommodate one user at a time, forcing other users to wait or skip the activity resulting in irregular results. The original Healthzone, pictured alongside offered weight measurement, body fat indexing and blood pressure monitoring which were captured on the system so that users could monitor their progress and achieve their fitness goals. The updated design explored options to curb the issues with the original design as well as to look at updated technologies that could be incorporated into future Healthzone versions. After numerous concept iterations, the final design solution was to break each of the body measurement devices into individual stations.
This allowed for numerous improvements to the current Healthzone, namely: each station could be used by a different user at the same time; if one station is down for maintenance then it doesn't affect the other stations; and different configurations could be created in different gyms where space didn't permit them to be in a central place together. The concept followed a modular footprint with each module mounted to an upright pillar. User access to each module is via the scanning of their membership card or fingerprint on a biometric scanner, this brought up their account details and previous results for their last visit. New measurements are then taken and the user moves on to the next module. An overview of the users results and progress could be viewed on the viewing module. The design was aligned with Virgin's CI and the modular nature of the concept meant that costs for manufacture could be reduced.
